Email reputation scores are calculated based on various factors, including:
Bounce rates: High bounce rates indicate poor list hygiene and can negatively impact your score. Spam complaints: Frequent complaints can significantly lower your score. Engagement metrics: Higher open and click-through rates suggest positive recipient engagement, thus improving your score. Sending frequency: Consistent and reasonable sending patterns are preferred over erratic spikes in email volume. List quality: Using clean, opted-in lists ensures better deliverability and a higher score.