If you find that your sender reputation is not up to par, here are some steps you can take to improve it:
Clean Your Email List: Regularly remove inactive or invalid email addresses to reduce bounce rates. Segment Your Audience: Send targeted emails to different segments of your audience to improve engagement. Authenticate Your Emails: Use SPF, DKIM, and DMARC to authenticate your emails and build trust with ISPs. Monitor Feedback Loops: Sign up for feedback loops with ISPs to get notifications when recipients mark your emails as spam. Optimize Email Content: Ensure your emails are relevant and valuable to your audience to reduce spam complaints.