What Are the Risks of Ignoring Low Engagement Metrics?
Ignoring low engagement metrics can lead to several risks:
- Reduced Deliverability: Poor engagement can result in emails being flagged as spam, reducing your email deliverability. - Wasted Resources: Continued investment in ineffective email campaigns wastes time and money. - Damaged Brand Reputation: Persistent low engagement can harm your brand’s reputation and credibility. - Lost Opportunities: Failing to engage your audience means missing out on potential sales and conversions.