There are several ways to include video in your emails:
Embed a video: You can embed a video directly into the email. However, not all email clients support video playback, so this method may not always be effective. Use an animated GIF: Instead of a full video, you can use an animated GIF that provides a preview of the video. This method is widely supported and can still drive engagement. Link to a video: You can add a thumbnail image of the video with a play button overlay that links to the full video on your website or a platform like YouTube.