How to Track Email Campaign Performance Using Google Analytics API?
The Google Analytics API can be used to track the performance of your email campaigns by following these steps:
1. Set Up Tracking: Include UTM parameters in your email links to track user interactions. 2. Enable the API: Enable the Google Analytics API in the Google Cloud Console. 3. Retrieve Data: Use the API to retrieve detailed reports on user behavior, such as open rates, click-through rates, and conversions. 4. Analyze Data: Analyze the data to gain insights and optimize future campaigns.