google api library

How to Track Email Campaign Performance Using Google Analytics API?

The Google Analytics API can be used to track the performance of your email campaigns by following these steps:
1. Set Up Tracking: Include UTM parameters in your email links to track user interactions.
2. Enable the API: Enable the Google Analytics API in the Google Cloud Console.
3. Retrieve Data: Use the API to retrieve detailed reports on user behavior, such as open rates, click-through rates, and conversions.
4. Analyze Data: Analyze the data to gain insights and optimize future campaigns.

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