There are several strategies to increase APV via email marketing:
Personalization: Tailor emails to individual customer preferences and past purchasing behavior to encourage higher spending. Upselling and Cross-selling: Suggest complementary products or premium versions of items customers are interested in. Exclusive Offers: Provide special deals or discounts that encourage larger purchases. Bundling Products: Offer product bundles at a discounted rate to increase the value of each transaction. Loyalty Programs: Implement loyalty programs that reward customers for higher spending and repeat purchases.