How to Measure the Success of Email Campaigns in Terms of APV?
To measure the success of email campaigns in terms of APV, businesses should track and analyze key performance indicators (KPIs) such as:
Conversion Rate: The percentage of email recipients who make a purchase. Click-Through Rate (CTR): The percentage of email recipients who click on links within the email. Revenue per Email (RPE): The total revenue from email campaigns divided by the number of emails sent. Customer Lifetime Value (CLV): The total revenue a business can expect from a customer over their lifetime relationship.