Increasing participation involves a combination of tactics aimed at making your emails more engaging and relevant. Here are some strategies:
Personalize your emails: Use the recipient's name and tailor content to their preferences. Segment your email list: Send targeted content to different segments based on their interests and behaviors. Create compelling subject lines: Capture attention right from the inbox. Optimize for mobile: Ensure your emails look great on all devices. Include clear call-to-actions (CTAs): Make it easy for recipients to know what action to take next.