To increase relevance, it's crucial to understand your audience deeply. Here are some strategies:
Segmentation Segmenting your email list based on demographics, past behavior, and preferences can help tailor your content to different audience groups. For instance, sending different emails to new subscribers and long-term customers can make your communication more relevant.
Personalization Using personalization techniques such as including the recipient's name, recommending products based on past purchases, or sending birthday wishes can make your emails feel more personal and relevant.
Behavioral Triggers Setting up behavioral triggers allows you to send emails based on specific actions taken by the recipient. For example, sending a follow-up email after a cart abandonment can remind the customer of their pending purchase.