Samsung's email marketing strategy includes a variety of email types to cater to diverse customer needs:
Promotional Emails: These emails highlight discounts, special offers, and new product launches, encouraging immediate purchases. Newsletter: Samsung sends newsletters to keep subscribers informed about the latest company news, product updates, and industry trends. Transactional Emails: After a purchase, Samsung sends order confirmations, shipping notifications, and follow-up emails to enhance the customer experience. Re-engagement Emails: For inactive users, Samsung sends emails encouraging them to visit their website or check out new products.