How to Integrate Campaign Monitor with Google Analytics?
Integrating Campaign Monitor with Google Analytics involves adding UTM parameters to your email links within the Campaign Monitor platform. Hereâs how:
In your Campaign Monitor account, go to the email campaign you want to track. When adding links to your email, append the necessary UTM parameters (e.g., utm_source, utm_medium, utm_campaign). Ensure that these parameters are consistent with how youâve set up your Google Analytics account. After sending the email, use Google Analytics to track the performance and analyze user behavior stemming from the email clicks.