To create a balanced email, follow these best practices:
Consistency is key. Ensure that the design and content align with your brand’s voice and visual identity. Use white space effectively to avoid clutter and make the email easy to read. Prioritize your content. Place the most important information at the top where it’s most likely to be seen. Complement text with relevant images, but avoid overloading the email with graphics that can slow down loading times. Test different designs and content formats to see what resonates best with your audience.