How to Integrate Google Analytics with Your Email Platform?
To effectively track email campaigns, you need to integrate your email platform with Google Analytics. This typically involves adding UTM parameters to your email links. UTM parameters are short text codes that you add to a URL to track the performance of campaigns and content. For example: https://www.yourwebsite.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale Once integrated, you can use Google Analytics to monitor how users who clicked on your email links behave on your website.