Visuals should complement your email content rather than overwhelm it. Here are some guidelines:
- Alignment and Placement: Place visuals near relevant text to reinforce the message. - Balance: Avoid cluttering your emails with too many images. Ensure a good balance between text and visuals. - Call-to-Action (CTA): Use visuals to draw attention to your CTAs. For instance, a well-designed button can significantly increase click-through rates.