High bounce rates can harm your sender reputation and deliverability. Types of bounces include:
Hard Bounces: These are permanent delivery failures. Remove these emails from your list. Soft Bounces: These are temporary issues. Monitor these addresses and remove if they continue to bounce.
Unsubscribe rates indicate how well your content retains subscribers. To minimize unsubscribes:
Ensure your emails are relevant and provide value. Respect frequency preferences and avoid over-emailing.