What Are the Best Practices for Managing a Sending Domain?
To effectively manage your sending domain, follow these best practices:
Monitor Reputation: Regularly check your domain’s reputation using tools like Google Postmaster or Sender Score. Maintain List Hygiene: Keep your email list clean by removing invalid or inactive email addresses. Segment Your Audience: Send targeted emails to specific segments to increase engagement and reduce spam complaints. Stay Compliant: Ensure your emails comply with regulations like CAN-SPAM Act and GDPR. Monitor Feedback Loops: Pay attention to feedback from ISPs to address any complaints or issues promptly.