Interpreting data involves understanding the context behind the numbers. Here are some questions and answers to guide you:
Why is my Open Rate Low? A low open rate could be due to an uninteresting subject line, a lack of personalization, or emails getting sent to the spam folder. Conduct A/B tests on subject lines and ensure your emails comply with spam regulations.
Why is my CTR High but Conversion Rate Low? If your CTR is high but your conversion rate is low, your email content may be engaging, but the landing page might not be compelling enough. Ensure that your landing page is aligned with the email content and provides a seamless user experience.
What does a High Bounce Rate Indicate? A high bounce rate suggests issues with your email list quality. It could mean that your list has outdated or incorrect email addresses. Regularly clean your email list and use double opt-in methods to improve list quality.