To avoid over reliance on scores, it’s essential to balance them with other factors:
1. Qualitative Feedback: Gather customer feedback through surveys, reviews, and social media interactions. Qualitative data can provide context to the scores, helping you understand the 'why' behind the numbers.
2. Long-Term Goals: Align your email marketing strategy with your long-term business objectives. Focus on metrics that matter in the long run, such as customer lifetime value and brand engagement.
3. Holistic Analysis: Use a combination of quantitative and qualitative data for a more comprehensive analysis. For example, complement open rates with engagement metrics and customer feedback to get a complete picture.