Interpreting ESP reports involves understanding the context of each metric:
High Open Rates: Indicate that your subject lines are effective and your audience is engaged. Low Click-Through Rates: Suggest that your email content may not be compelling or relevant enough. High Bounce Rates: Could indicate issues with your email list quality or deliverability problems. High Unsubscribe Rates: Might mean that your content is not resonating with your audience or you are sending emails too frequently.