email service provider (esp) reports

What Metrics are Commonly Included in ESP Reports?

ESP reports typically include a variety of key performance indicators (KPIs):
Open Rate: The percentage of recipients who opened your email.
Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who opted out of your email list.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.

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