How to Interpret Open Rates and Click-Through Rates?
Open Rates: A high open rate suggests that your subject lines are effective and that your audience is interested in what you have to offer. If your open rate is low, consider A/B testing different subject lines. Click-Through Rates: A high CTR indicates that your email content is engaging and that your call-to-action (CTA) is compelling. To improve CTR, test different CTAs, use clear and concise language, and ensure that your links are easily clickable.