When analyzing email marketing reports, focus on these key metrics:
Open Rate: The percentage of recipients who open your email. This indicates the effectiveness of your subject lines. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. This shows how compelling your content is. Conversion Rate: The percentage of recipients who completed a desired action (e.g., making a purchase) after clicking a link in your email. Bounce Rate: The percentage of emails that couldnât be delivered to the recipientâs inbox. A high bounce rate can harm your sender reputation. Unsubscribe Rate: The percentage of recipients who opt-out from your email list. This helps you gauge the relevance and frequency of your emails.