How to Leverage Eye Movement Patterns in Email Design?
Understanding these patterns can help you design more effective emails. Here are some strategies:
Hierarchy: Place your most important information where the eye is most likely to land first, such as the top-left corner. Whitespace: Use whitespace effectively to create a clean and easy-to-navigate layout, guiding the reader's eye naturally. Visual Elements: Incorporate images, icons, and colors to draw attention to key areas and break up text. CTA Placement: Position your CTA buttons where the eye naturally travels, such as the end of a Z-pattern or within the first two lines of an F-pattern.