gdpr (eu)

How to maintain GDPR compliance in Email Marketing?

To maintain GDPR compliance in email marketing, businesses should follow these best practices:
Ensure explicit consent is obtained before adding individuals to email lists.
Keep detailed records of consent, including when and how it was obtained.
Provide easy options for individuals to withdraw consent or unsubscribe from email lists.
Regularly update and audit email lists to ensure compliance.
Implement strong data security measures to protect personal data.

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