Maintaining your organic email list is just as important as building it. Here are some tips to help you keep your list healthy:
Regularly Clean Your List: Remove inactive subscribers periodically to maintain high engagement rates and good deliverability. Segment Your Audience: Use segmentation to send targeted emails that are relevant to different segments of your audience. Offer Valuable Content: Consistently provide valuable and relevant content to keep your subscribers engaged. Monitor Metrics: Keep an eye on key metrics like open rates, click-through rates, and unsubscribe rates to gauge the health of your list. Re-engagement Campaigns: Run re-engagement campaigns to win back inactive subscribers and keep your list engaged.