What Are the Best Practices for Using GIFs in Emails?
1. File Size Matters: Keep the file size under 1MB to ensure quick loading and avoid slowing down the email. 2. Relevance and Quality: Make sure the GIF aligns with your content and is of high quality. 3. Alt Text: Add alt text for accessibility and in case the GIF doesn’t load. 4. Limit Usage: Avoid overloading your email with multiple GIFs; one or two well-placed GIFs can be very effective. 5. Test Across Email Clients: Ensure your GIFs display correctly on various email clients and devices.