While it may seem counterintuitive, making it easy for users to unsubscribe can actually improve user convenience and maintain a healthy email list. Steps include:
1. Visible Unsubscribe Link: Ensure the unsubscribe link is easily visible and functional. 2. Feedback Option: Allow users to provide feedback on why they are unsubscribing. 3. Preference Center: Offer a preference center where users can manage their email preferences rather than unsubscribing completely.