Effective bounce management involves several steps:
Monitor Bounce Rates: Regularly check your email campaign reports to identify bounce rates and the types of bounces occurring. Segment Your List: Separate bounced emails into hard and soft categories. Immediately remove hard bounces and monitor soft bounces. Use Double Opt-In: Implement a double opt-in process to ensure that subscribers confirm their email addresses, reducing the chances of invalid addresses. Regular List Cleaning: Periodically clean your email list by removing inactive or unengaged subscribers. Authenticate Your Emails: Use email authentication methods like DKIM, SPF, and DMARC to improve your deliverability rates and reduce bounces.