Integrating physical materials with email marketing can significantly boost engagement and conversion rates. Here are a few reasons why:
Tangible touchpoints: Physical items provide a multi-sensory experience that digital messages alone cannot offer. Higher recall: People tend to remember physical items longer than digital messages. Emotional connection: Personalized gifts or handwritten notes can create a deeper emotional bond with the recipient. Brand differentiation: Offering something tangible sets your brand apart from competitors who rely solely on digital channels.