To balance the benefits and risks, consider these strategies:
Segment Your Audience: Tailor email frequency based on subscriber behavior and preferences. Monitor Engagement Metrics: Analyze open rates, click-through rates, and unsubscribe rates to gauge how your audience is responding. Provide Value: Ensure that every email offers something valuable, whether it’s information, discounts, or exclusive content. Allow Frequency Control: Give subscribers the option to manage their email frequency preferences.