How Can Data Help in Measuring Email Campaign Performance?
Data provides critical insights into the performance of your email campaigns. Key metrics to track include:
Open Rates: The percentage of recipients who open your email, indicating the effectiveness of your subject lines and send times. Click-Through Rates (CTR): The percentage of recipients who click on links within your email, showing how compelling your content is. Conversion Rates: The percentage of email recipients who take a desired action (e.g., making a purchase), indicating the overall effectiveness of your campaign. Bounce Rates: The percentage of emails that could not be delivered, helping you maintain a clean and engaged email list.