Measuring authority is not straightforward, but certain metrics can give you an idea of how well you’re doing:
Open Rates: Higher open rates indicate that your audience recognizes and trusts your sender name and subject lines. Click-Through Rates (CTR): A high CTR shows that your content is engaging and relevant to your audience. Conversion Rates: Increased conversions suggest that your audience finds your content valuable and trustworthy. Engagement Metrics: Metrics like reply rates, social shares, and time spent on linked pages can also indicate authority.