How to Measure Brand Recognition in Email Marketing?
Open Rates: A higher open rate indicates that recipients recognize and trust your brand enough to open your emails. Click-Through Rates: Engaging content and strong CTAs lead to higher click-through rates, reflecting positive brand recognition. Conversion Rates: Track how many subscribers take the desired action after clicking through your emails. Surveys and Feedback: Direct feedback from subscribers about your emails can provide insights into brand recognition. Social Media Mentions: Monitor social media for mentions of your brand following email campaigns to gauge external engagement.