Measuring the efficiency of your campaigns involves tracking various metrics:
Open Rate The open rate indicates how many recipients opened your email. A high open rate suggests that your subject line and sender name are effective.
Click-Through Rate (CTR) The CTR measures how many recipients clicked on a link within your email. This metric helps you understand the effectiveness of your content and CTAs.
Conversion Rate The conversion rate shows the percentage of recipients who completed the desired action, such as making a purchase or filling out a form. This is a critical metric for assessing the overall success of your campaign.
Bounce Rate The bounce rate indicates the percentage of emails that were not delivered. A high bounce rate can negatively impact your sender reputation and efficiency.
Unsubscribe Rate Monitoring the unsubscribe rate helps you understand if your content is resonating with your audience. A high unsubscribe rate may indicate that your emails are not meeting your recipients' expectations.