Measuring campaign integrity involves monitoring several key metrics. These include:
Open Rates: High open rates can indicate that your subject lines are relevant and engaging, but ensure they are not misleading. Click-Through Rates (CTR): A high CTR suggests that your email content is valuable and relevant to your audience. Unsubscribe Rates: A high unsubscribe rate can indicate that your emails are not meeting the expectations of your recipients, signaling a need for better segmentation or content quality. Spam Complaints: Monitor the number of spam complaints. A high number can indicate issues with your email list or content integrity. Bounce Rates: High bounce rates can suggest that your email list contains invalid addresses, which could be a sign of poor list quality or outdated information.