What are the Consequences of Poor Campaign Integrity?
Poor campaign integrity can have numerous negative consequences. Firstly, it can lead to increased spam complaints, which can damage your sender reputation and result in your emails being blocked or filtered into spam folders. Secondly, it can lead to legal repercussions. Non-compliance with email marketing regulations can result in fines and other penalties. Lastly, it can damage your brand reputation. Customers who feel misled or annoyed by your emails are less likely to engage with your brand and may share their negative experiences with others.