Conversion rates are critical for understanding the direct impact of your email campaigns on your business objectives. Here are a few steps to measure and improve them:
Track Conversions: Use tools like Google Analytics to track actions taken by recipients after clicking through your email. A/B Testing: Experiment with different email elements (subject lines, CTAs, content) to determine what drives the most conversions. Landing Pages: Ensure that your landing pages are optimized and aligned with your email content. Follow-Up: Send follow-up emails to nurture leads and encourage them to complete the desired action.