How to Measure Customer Loyalty in Email Marketing?
There are several key metrics you can use to measure customer loyalty:
Open Rates High open rates indicate that subscribers are interested in your emails. Consistently high open rates are a sign of strong customer loyalty.
Click-Through Rates (CTR) CTR measures how many subscribers clicked on links within your email. A high CTR suggests that the content is relevant and engaging, contributing to customer loyalty.
Conversion Rates Conversion rates track how many subscribers take a desired action, such as making a purchase. High conversion rates are a strong indicator of loyal customers.
Churn Rates Churn rate refers to the percentage of subscribers who unsubscribe over a given period. A low churn rate indicates that you are successfully retaining subscribers and building loyalty.