Understanding how to measure delivery rates is crucial for optimizing your campaigns. Here are some metrics to keep an eye on:
Delivery Rate: The percentage of emails delivered to the recipients' inboxes. Bounce Rate: The percentage of emails that couldn’t be delivered. A high bounce rate can indicate problems with your email list. Open Rate: While not directly related to delivery, a high open rate can indicate that your emails are reaching engaged users. Spam Rate: The percentage of your emails that are marked as spam. Keeping this low is essential for maintaining a good sender reputation.