What role does marketing automation play in these alternatives?
Marketing automation tools can significantly enhance the effectiveness of both email marketing and its alternatives. These tools allow for personalized and timely communication across multiple channels, including email, SMS, and social media. Automation can streamline your campaigns, ensuring that your audience receives the right message at the right time. For example, you can automate social media posts, schedule SMS campaigns, and set up push notifications based on user behavior, thereby optimizing your marketing efforts.