Measuring the success of your email campaigns is essential for continuous improvement. Key metrics to track include:
Open rate: The percentage of recipients who open your email. Click-through rate (CTR): The percentage of recipients who clicked on links within your email. Conversion rate: The percentage of recipients who completed the desired action (e.g., making a purchase). Bounce rate: The percentage of emails that were not delivered. Unsubscribe rate: The percentage of recipients who opted out of your email list.