There are several key metrics you can use to measure email interactions:
Open Rate: The percentage of recipients who open your email. A higher open rate generally indicates that your subject line and sender name are compelling. Click-Through Rate (CTR): The percentage of recipients who click on one or more links in your email. This metric helps you gauge the effectiveness of your content and call-to-actions. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after clicking a link in your email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opt-out from your email list. Monitoring this can help you understand if your content is relevant and valuable to your audience.