define goals:

How to Measure Email Marketing Goals?

Measuring the success of your email marketing goals involves tracking various metrics:
Open Rates: The percentage of recipients who open your emails.
Click-Through Rates (CTR): The percentage of recipients who click on links within your emails.
Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase.
Bounce Rates: The percentage of emails that were not delivered successfully.
Unsubscribe Rates: The percentage of recipients who opt-out of your email list.

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