How can you improve engagement based on these metrics?
Once you have gathered data on your email engagement, here are some strategies to improve it:
A/B Testing: Experiment with different subject lines, content, and CTAs to see what performs best. Segmentation: Tailor your emails to different segments of your audience for more personalized content. Re-engagement Campaigns: Target inactive subscribers with special offers or surveys to win them back. Content Optimization: Continuously optimize your email content based on what your metrics are telling you.