Measuring email relevance involves tracking key metrics that indicate how well your emails are performing. These metrics include:
Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject line and sender name are relevant to your audience. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. A higher CTR suggests that the content and call-to-action are relevant and engaging. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. This metric indicates the ultimate relevance of your email content. Unsubscribe Rate: The percentage of recipients who opt out of your email list. A high unsubscribe rate may indicate that your emails are not relevant to your audience. Spam Complaints: The number of recipients who mark your email as spam. Keeping this number low is crucial for maintaining good email deliverability.