Sending relevant emails offers several benefits, including:
Higher Engagement: Relevant emails have higher open and click-through rates, leading to better engagement. Increased Conversions: When emails address the specific needs and interests of recipients, they are more likely to take the desired action, such as making a purchase. Better Customer Relationships: Sending content that resonates with your audience helps in building stronger customer relationships and loyalty. Reduced Unsubscribe Rates: When recipients find your emails valuable, they are less likely to unsubscribe. Improved Deliverability: High engagement rates signal to email service providers that your emails are valuable, improving your overall email deliverability.