in house experts

How to Measure the Success of In-House Email Marketing Efforts?

To measure the success of email marketing efforts, in-house experts typically track several key performance indicators (KPIs), including:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
Conversion Rate: The percentage of recipients who complete a desired action, like making a purchase.
Bounce Rate: The percentage of emails that couldn’t be delivered.
Unsubscribe Rate: The percentage of recipients who opt-out from the email list.

Frequently asked queries:

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