higher engagement

How to Measure Engagement Effectively?

To measure the effectiveness of your email marketing campaigns, focus on key metrics:
Open Rate: Indicates how many recipients opened your email.
Click-Through Rate (CTR): Shows the percentage of recipients who clicked on links within your email.
Conversion Rate: Measures the percentage of recipients who completed a desired action.
Bounce Rate: The percentage of emails that were not delivered.
Unsubscribe Rate: Shows how many recipients opted out of your email list.

Frequently asked queries:

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