Several key metrics are used to measure interactions in email marketing:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on one or more links within the email. Conversion Rate: The percentage of recipients who complete the desired action after clicking through the email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of your email list.