There are several strategies to enhance targeting accuracy:
Segmentation: Divide your email list into smaller segments based on demographics, behavior, purchase history, or other relevant criteria. Personalization: Use the recipient's name, preferences, and past interactions to tailor the content of your emails. Behavioral Targeting: Track and analyze user behavior on your website or previous email interactions to send more targeted content. Data Cleaning: Regularly update and clean your email list to remove inactive or incorrect email addresses. A/B Testing: Test different versions of your emails to see which ones perform better with different segments of your audience.